Taking A Look At Your Privacy Policy This Holiday Season



We'll be the first to admit that looking into your Privacy Policy isn't exactly the sexiest topic. However, it's something not everyone realizes they need, if they have a website. As we start to embark on the Holiday season, planning for 2021 might already be underway for your organization. What better way to start the year off by making sure your website is compliant with any local, national, and worldwide privacy laws you may need to be following?


So, what regulations may apply to you?


CalOPPA

Short for the California Online Privacy Protection Act, CalOPPA "applies to any person or company in the United States (and conceivably the world) whose website collects personally identifiable information from California consumers. CalOPPA requires the website to feature a conspicuous privacy policy stating exactly what information is collected and with whom it is shared; it also requires the operator of the website or online service to comply with the site’s privacy policy. Those who fail to do so are at risk of civil litigation under the state’s Unfair Competition Law." - Consumer Federation of California


GDPR

Short for the General Data Protection Regulation, GDPR is a regulation in the European Union that gives consumers the right to control their personal data on a website they visit, as well as requires transparency on how the data is used. The GDPR also has regulations on how data can be transferred. While the GDPR is based within the European Union, any website that can be accessed by a member of the EU is subject to this regulation.


Email Marketing, Google Analytics, and Adsense Transparency

You may be surprised to find out that many third-party services require you to have a Privacy Policy available to your users when using their services. Google Analytics, email service providers, and Adsense are just a few examples of those who require transparency.


How do you go about writing your Privacy Policy?


You will be relieved to know that you don't need to hire a lawyer to write your Privacy Policy. You simply need to know what regulations must be adhered to, and then spend the time compiling your information. Some key points you need to take into consideration include:

  • How you obtain and process user data.

  • What programs you use to track or analyze this data.

  • How to inform your users of what programs you use, the use of cookies, and provide a way for users to revoke their information from your database.

Thankfully, there are typically resources provided by your website hosting service to speed up the implementation process. But, if you'd like to skip the research time, we're hosting a Workshop to make this process much easier for you.


Join Celia Coughlin-Surridge, our Creative Director, for this workshop on crafting your website’s Privacy Policy. In this workshop we’ll review:

  • Why a Privacy Policy is important and what requirements are under the California Consumer Privacy Act.

  • How to determine what information you need to include in your Privacy Policy.

  • Where to place your Privacy Policy on your website and how often you need to update.

  • Ensuring that you facilitate a way for consumers to request privacy information or removal from your records.

  • Much more, plus an open Q&A!

By attending you’ll also receive a free template to help you get started, as well as a free resource guide that breaks down Privacy Acts within the United States, Canada, and an introduction to GDPR, (the European Union General Data Protection Regulation).

You do not want to miss this great opportunity to start 2021 right by implementing a Privacy Policy on your website!


Two opportunities to attend! Join us virtually either:

Tuesday, December 8, 10:30 – 12:00pm

Wednesday, December 9, 12:00 – 1:30pm

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Sacramento, CA 

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