Our Top 5 Book Picks to Kickoff Your 2021 Online Marketing Plans

Before we knew it, the end of 2020 was here and we are working hard to lay down a strong foundation for 2021. Whatever next year may hold, it is our goal to have a plan built out that helps us streamline and simplify our operations. This also means ensuring that it's a plan that can ebb and flow when unpredictable events arise. Something we've all learned to cope with this year!

Here are our Top 5 Marketing Book picks to help you make a plan for the best possible 2021:

5) Social Media Marketing Workbook: How To Use Social Media For Business (2020 Updated Edition) by Jason McDonald PhD

Recently updated for 2020, the Social Media Marketing Workbook helps you traverse the social media waters which are ever changing and sometimes difficult to understand. This workbook provides an opportunity for you to content plan like a pro and plan out your future promotions.

4) This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

Known as one of the top leaders in marketing, Seth Godin offers up the core of his marketing wisdom in this easy to read and understand book. Showing you how to weave work you're proud of into your marketing, this book dives into empathy, connection, and emotional labor, instead of attention-getting ads and "salesy" copy.

3) The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib

Why spend time creating a multi-page marketing plan when it can be simple? Allan breaks down the core steps to making a plan that works for you in this great easy read.

2) How to Build and Mobilize a Social Media Community For Your Nonprofit in 90 Days by Julia Campbell

We are so thrilled that this book, written especially for nonprofits, exists. The ability to facilitate an online community that is engaging and encourages your audience to share and donate can seem like a daunting task. Not with this book! Help your online community thrive with this 90-day guide.

1) Building a StoryBrand: Clarify Your Message So Your Customers Will Listen by Donald Miller

If there was only one book we could suggest to you, this would be it. Building a StoryBrand by Donald Miller is truly one of the most life-changing books our Creative Director, Celia, has ever read. Systematically explaining the marketing process in an engaging way, this book will open your eyes and help you reach a level of simplicity within your marketing that makes everything easier.


Marketing Made Simple: A Step-By-Step StoryBrand Guide for Any Business by Donald Miller

Definitely read Building a StoryBrand before grabbing Marketing Made Simple. However, the two go hand-in-hand. If you're looking to simplify your marketing efforts in the shortest time possible, it's Building a Story Brand and Marketing Made Simple.

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Rooted in Community podcast.