My Business May Be Affected by the Coronavirus. Now, How Do I Market?

1) Communicate with your customer base:

Whether you are directly impacted or not, it’s important to keep your customers apprised of what is going on with your business. Addressing whether you will conduct business as usual, change your hours, or change how you work with them…give them any information needed so they feel like they know what to expect.

2) Engage with your audience:

Remember that you have potential clients too. It’s just as important to communicate with them by following, liking, and commenting on their posts. The way you interact in this kind of situation will put you on the map, and in turn, you may even gain new customers.

3) Try out Facebook or Instagram Live:

Are there things going on within your business or office that could be shared by video? This is another way to keep your constituents informed and to keep them interested. If you haven’t done anything live in the past, now is the time to learn how. Get a step ahead of your competitors during this crucial time.

Bonus Tip: Don't Panic!

Whatever you do, don’t buy into the craziness that the news media (and others) fuel. Now is the time to keep calm, think positively, and show your customers that you are keeping the situation in a balanced perspective. This is what they really need right now.

In the coming days and weeks it is going to be very tempting to react to the information that comes out on this topic. If you must comment, be sure to take a deep breath and think first before doing so.

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