As our followers already know, nonprofits hold a special place in our hearts. We have seen first-hand how they operate from the board member perspective, and from that of a business perspective. We recognize the many challenges they face, mostly having to do with limited funds for operating and marketing, as well as a lack of dedicated staff for those same purposes. Whenever we see the opportunity for a nonprofit to bring in additional funds without much effort, we’re on it! For this reason, we encourage our nonprofit clients to participate in Giving Tuesday, which will fall on Tuesday, December 3rd, this year.
History of Giving Tuesday
According to their website (www.givingtuesday.org), Giving Tuesday was created in 2012. The idea was simple; they wanted to designate “a day that would encourage people to do good.” Since its inception, Giving Tuesday has gained momentum and grown to provide a platform for nonprofits all over the world. Its primary impact is to raise awareness of the variety of nonprofit organizations in existence and then to encourage donations to those on one day, and along with a huge number of others who are “doing good” by doing the same. In other words, by connecting. And who can deny the importance of this statement, also on their website, “Our mission is to build a more just and generous world.”
How can a nonprofit get involved in Giving Tuesday?
Participation in Giving Tuesday for a nonprofit couldn’t be easier. Here is a quick checklist on how to get set up:
1.) Register as a participating organization at www.givingtuesday.org. This is simply to add your organization’s name onto their list. Many folks wanting to make a donation use that list as a guide to choose which organizations they’ll give to, so it can be a great resource for donors in itself.
2.) Decide where to direct your donors. This depends on how much work your organization wants to do and has time for. It could be as easy as updating your website landing page that already has a donation portal set up or creating a separate Giving Tuesday page. Donations will come directly to you, there is no payment processing or “cut” that they receive. Therefore, if you already accept donations through your website, it’s just a matter of adding the Giving Tuesday messaging.
If you want to take it to the next step, Facebook offers a limited number of
matching donations to nonprofits on Giving Tuesday, if your organization is set up to accept them there. More info at www.facebook.com/GivingTuesday.
3.) Decide how to direct donors to your page. We suggest a combination of social media posting and email marketing. Giving Tuesday has a
Complete Toolkit with ideas and resources for your use.
What can I do on Giving Tuesday?
Support your favorite nonprofit (or a new one) by donating! Check out the link below for the full participant database.
Let us know how we can help your nonprofit or small business. Whether it be website creation, graphic design, social media management, email marketing, branding, or all of the above, Modern Roots Marketing is here for you!
Subscribe to our monthly newsletter, “The Memo”, as well. Click Here.